SALES STRATEGY ARMOR, the historic and technological leader in Thermal Transfer technology, mostly develops partnerships with printer manufacturers and value-added resellers (VARs). For customers, this represents a guarantee that they can approach their own customers with high quality products, while maintaining their distribution strategy : the building of long-term relationships. ARMOR is present in markets worldwide, developing its business based on know-how and strategy which are shared by the whole Group. The vocation of each Group entity is to provide a service which is fully dedicated to the needs of the zone for which it is commercially responsible. Global and local players alike are therefore able to find a trusted partner. All products in the ranges are designed and developed by ARMOR.